AOL-Verizon to Measure Video Ads Across Screens

Beet.TV: Following its acquisition by Verizon, AOL has some tricks up its sleeve for the delivery and measurement of video ads across TV and other screens. “Through Verizon, we will gain access to about 5.7 million addressable set top boxes that we can serve … We will know how every single program TV does against 400 unique attributes and be able to create plans in linear TV that really hit home with whatever target audience our clients are trying to reach.”