Folio: The media industry experienced an uptick in M&A activity this year, and 2016 will be even busier — at least according to data from AdMedia Partners’ survey of media executives. In its 22nd annual survey, AdMedia reached out to over 6,000 advertising, marketing, and digital and print media executives during Q4 2015, both in the U.S. and abroad, with an online poll designed to get their take on the industry’s M&A outlook.