Facebook’s Instagram to Become ‘The Story of 2016’

Business Insider: Analyst Mark Mahaney with RBC Capital Markets predicts that Instagram will be the “story of 2016” for Facebook. Ad revenue from the photo-sharing site that Facebook bought in 2012 will be “almost easy money.” Mahaney believes that Instagram will be printing cash, thanks to Facebook’s decision in September to open its ad platform to advertisers of all sizes, and allow them to reach specific audiences using Facebook’s ad targeting tools.