BuzzFeed, Publishers to Face New Native Ad Rules

Digiday: Advertisers and publishers say they label native ads clearly so that readers can tell ads from editorial content. But now that the Federal Trade Commission has issued tougher guidelines for native ads, some of them might have to change their practices. One publisher that may fall short of the new guidance is BuzzFeed. On its native ad article pages, the advertiser gets a byline as a “brand publisher.”