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Politico: This was supposed to be an election driven by social media, be it dominant players like Facebook and Twitter or newcomers like Snapchat and Meerkat. Yet it was another banner year for Matt Drudge, whose eponymous website racked up more than 8 billion visits in 2015 as he remained the top traffic source for many political news outlets and the leading indicator of what his right-leaning audience was thinking.