ESPN Lets Commentators Tweet Ads for Domino’s

Wall Street Journal: Ahead of New Year’s Eve celebrations, Adam Schefter, an “NFL Insider” for ESPN, tweeted to his nearly 4.5 million followers that the night meant “college football and @Dominos pizza.” Another ESPN commentator, Chris Mortensen, tweeted to his 2 million followers that there was “nothing better on NYE” than football and Domino’s.