NBCU: DVR Time-Shifting More Impactful Than Netflix

Fierce Cable: While admitting that he was surprised at the impact that SVOD platforms like Netflix and Hulu have had on viewership for linear cable, NBCUniversal CEO Steve Burke said time-shifting using DVRs is still having a bigger effect on traditional television. “Time-shifting and DVRs are mhttp://themediastar.com/?p=14966&preview=trueore impactful.”