BuzzFeed Bashed by Watchdog for Misleading Readers

Financial Times: Britain’s advertising watchdog has ruled that BuzzFeed misled its readers by showing them paid advertisements that looked like news stories. The ruling is part of a crackdown on native advertising. BuzzFeed, which last year raised funds at a reported valuation of $1.5 billion, specializes in creating branded content for advertisers keen to reach its young audience.