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Wall Street Journal: Would it be feasible to offer ESPN online to cord-cutters? “We are still engaged in the most successful business model in the history of media, and see no reason to abandon it,” said ESPN boss John Skipper. Still, ESPN will offer some content that is direct-to-consumer, he added.We are interested in ‘multisport’ — aggregating a bunch of content and delivering it over the top and charging a subscription fee, or an individual price for an individual game or season.”