Meredith Digital Forms Analytic Alliance with Nielsen

Business Record: Meredith has announced an alliance with Nielsen to offer a new level of insight into the effectiveness of native digital advertising campaigns on Allrecipes.com and other digital properties. With the alliance, Allrecipes is now able to measure total return on advertising spending for digital shopper marketing campaigns. Meredith Digital reaches more than 70 million unique consumers across its portfolio of women’s lifestyle digital destinations.