PwC: Content Providers Should Eye Direct-to-Consumer

Multichannel News: As the pay-TV universe continues to dwindle, content providers should look more closely at offering programming directly to their consumers, eliminating the traditional distribution channel altogether, according to a study by PricewaterhouseCoopers. According to PwC, 78 percent of U.S. consumers already subscribe to at least one OTT service. And while currently most of those subscriptions complement an existing pay-TV relationship, there is strong potential for disruption.