Study: Digital Advertisers to Lose $7.2 Billion to Fraud

Bloomberg: The advertising industry was on pace to lose $6.3 billion last year by showing digital ads to robots, according to a December 2014 study by White Ops, a fraud detection firm. On Tuesday, White Ops published a follow-up study showing that the percentage of traffic lost to fraud hasn’t changed at all. Given that spending on digital ads is set to grow about 15 percent this year, the firm predicted that advertisers will lose $7.2 billion to bot fraud in 2016.