Nielsen: Live TV Remains Dominant Habit for Viewing

Broadcasting & Cable: Live TV is still the top way to consume video, according to Nielsen’s fourth-quarter 2015 Local Watch Report. The report looks at viewing habits in local TV and the impact SVOD, smart TVs and mobile devices have had on markets. Adults 25-54 watch over three hours of live TV a day in 24 of the top 25 DMAs, with another 30-plus minutes viewing time-shifted TV and more than seven minutes consuming on multimedia devices.