YouTube Unveils Real-Time Ads Ahead of Super Bowl

Campaign: YouTube is introducing a new product called Real-Time Ads that will allow advertisers to rapidly post short videos, banners or graphics in response to live action as it unfolds, The new product will be available in time for Super Bowl 50 on Feb. 7. Though the creative for Real-Time Ads can be inserted on the fly, advertisers will have to reserve spots in advance.