Atlantic’s Quartz Sees Traffic, Ad Revenues Growing

Fortune: When Atlantic Media launched Quartz as a standalone business site in 2012, it seemed like an odd experiment. However, Quartz seems to have proven that it’s a sustainable standalone media entity. In an internal memo, publisher Jay Lauf said the site’s traffic rose by 65 percent in December to almost 17 million unique visitors, more than The Economist or the Financial Times. “We have established a brand that stands for something that gets people coming back.”