Amazon Prime Reaches Nearly Half of US Households

CNNMoney: Nearly half of U.S. households have an Amazon Prime membership, according to an report from Consumer Intelligence Research Partners. It estimates that the number of Amazon Prime memberships in the U.S. jumped 35 percent last year to 54 million. Since relatively few households have multiple Prime memberships, that level would translate to about 46 percent of U.S. households having at least one member.