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Re/code: Fighting Facebook in 2016 is like fighting gravity, according to Gawker boss Nick Denton. “Who is best positioned in this world to target ads against categories of users? Who knows the most about those users? Who can supply the most relevant ads in a way that doesn’t degrade the experience? I think Facebook is, in contrast to much of the ad tech ecosystem, a coherent strategy and I think they can provide a better experience.”