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Video Ink: Multi-channel network Defy Media is rumored to be on the block. And true to form, Defy is chasing a pretty big sale price that is said to stretch towards $500 million. Most of the major traditional media companies have come to the table, but Viacom is the likely buyer — not surprising given Viacom joined ABS Capital Partners, ZelnickMedia and Lionsgate as a minority stakeholder in 2014.