CBS Super Bowl Ads Under Pressure Amid Web Shift

New York Times: The average cost of a 30-second Super Bowl ad has increased roughly 50 percent in the last decade when adjusted for inflation. And this year is more expensive than ever, putting blockbuster-level pressure on brands to produce ads that justify the hefty price tag. The high cost comes at a time when many brands are looking to cut their overall ad budgets. “It’s a mind-warping amount of money.”