CBS Airs Peyton Manning’s $3 Million Plug for Bud

Bloomberg: Companies paid $5 million for 30 second ads during Super Bowl 50. It took Peyton Manning about two seconds to accomplish the game’s biggest plug. Immediately after the big game, Manning told a CBS reporter that his postgame plan was to “drink a lot of Budweiser.” The quarterback mentioned the beer again a few minutes later. The two plugs created some $3.2 million in media exposure for the brand.