Forbes: Our Native Ads Will Work or Your Money Back

Digiday: Forbes is applying the same money-back promise it once made for display ads to its native ad product. Advertisers have to spend $250,000 in native plus display over 60 days. If they don’t get a lift in at least one of four metrics (awareness, favorability, recall, purchase intent), they get their money back. The advertiser gets to pick the vendor to measure the campaign’s impact.