Time Inc Chief Sees No Quick Fix to Magazine Woes

WWD: What is a magazine today? Is it a brand? Is it one element of a multiplatform media company? Those were some of the questions posed at last week’s American Magazine Media Conference. Time Inc. CEO Joe Ripp, the conference chairman, noted the magazine industry is a “business in transition” and that “there is no silver bullet” or quick fix to recuperate revenue lost from the waning print advertising.