Viacom Inks Multiyear Deal to Sell Ads for Snapchat

Wall Street Journal: On Tuesday, as Viacom reports quarterly results, it will have a new partnership to tout on the digital front: a deal with Snapchat, the popular vanishing messages app that already carries content for Viacom-owned networks Comedy Central and MTV. Viacom and Snapchat are taking their deal a step further with a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf.