Hearst’s Cosmo Editor Appears in Sponsored Video

WWD: Joanna Coles is taking native advertising to a new level. In a recent sponsored campaign for Cotton Inc., the Cosmopolitan editor in chief appears on camera talking about how she stays comfortable at work. Shot in her office at Hearst Tower, the video depicts Coles wearing PJs. “I’m Joanna Coles and my favorite item is my cotton pajamas,” she says.