Twitter Unveils Video Ad Spot at Top of User Timelines

TechCrunch: Twitter is unveiling a new video ad unit called First View. Advertisers opting for a First View position will essentially jump to the front of the queue in Twitter’s ad network, getting the top ad spot the first time a person opens Twitter, for a period of 24 hours. At launch, First View will be video only — pushing Twitter’s drive to expand its offerings in rich media.