Snapchat Moving Into Shopping with Help from Hearst

Re/code: Snapchat’s Discover section is currently all about content. Soon it will be about shopping, too. So said Joanna Coles, editor in chief of Cosmopolitan and a member of Snapchat’s board of directors. “Sweet is a channel on Snapchat that Hearst and Snapchat have done together, and the tagline is ‘Love something new every day.’ But at some point that will morph into an e-commerce platform so you will be able to buy from it.”