Viacom to Track ‘Fan Passion’ with New Data System

Broadcasting & Cable: Viacom has introduced Viewprint, a new data driven mapping system that tracks fan passion across social, linear and digital platforms. Viewprint was developed by Viacom’s data science team working with Viacom Velocity, the company’s integrated and creative content division, to innovate how custom marketing campaigns are created. “A little extra secret sauce like Viewprint can make the ‘creative + science’ recipe even more potent.”