Forbes Links Advertisers with Digital Media Influencers

Wall Street Journal: Forbes isn’t looking to pull together a network of YouTube or Snapchat stars who are willing to incorporate advertising messages in their videos. Forbes is inviting advertisers to pay for access to a network of journalists, academics and bloggers who wield influence in key subject areas. But instead of marketers paying these influential experts to peddle their products, Forbes says the point is to help brands broker relationships — particularly brands that are creating their own content.