Netflix: Half of Viewers Watch Videos on Smartphones

FierceOnlineVideo: Netflix said that fully half of all of its users watch video via the company’s streaming service on their smartphones during any given month. However, the company said that only 10 percent of the company’s total streaming load is sent to those smartphones. The figures reflect the rapid rise of smartphone usage, but show that Netflix’s users still appear to consume the service’s long-form content on bigger-screen devices like computers and TVs. “We’re just starting to learn about this.”