Vox Creates ‘American Ninja Warrior’ Blog for TV Show

Wall Street Journal: When Comcast’s NBCUniversal invested $200 million in Vox Media last year, execs from both companies touted a potential for collaboration. One element of that partnership is coming into focus. Vox’s SB Nation, which hosts a network of sports websites, will launch a new digital property dedicated to “American Ninja Warrior,” the reality obstacle-course program that airs on NBC.