Forbes Product Chief Sees Signs of a Content Bubble

Forbes: Lewis DVorkin, Forbes chief product officer: “Editorial and branded content are going after the same eyeballs. Compounding that, an explosion of complicated text, video and graphic packages produced by and for content marketers are out of sync with smartphone users who want fast and simple. That reality will require a new round of mobile friendly, easy-to-consume native ads that will run smack into similar efforts by editorial newsrooms.”