Snapchat Enlists Nielsen to Help Track Ad Campaigns

Wall Street Journal: Advertisers are enamored with the massive growth of Snapchat. But if they’ve had one persistent gripe, it’s been that Snapchat is behind other media companies when it comes to providing data on the performance of advertising campaigns. To remedy that, Snapchat is teaming up with Nielsen to supply marketers with third-party data measuring their ad campaigns.