NBC Tests Sponsored Content as Viewers Turn Off Ads

New York Times: Monday’s season premiere of the NBC reality singing competition “The Voice” will include a bonus interview with last season’s winner. The “Today” show will feature an extended segment with Kathie Lee Gifford and Hoda Kotb, and “Late Night with Seth Meyers” will have an additional comedy sketch. The extra programming will eat into time typically occupied by commercials. But those additional segments will actually be ads in their own right, brought to you by American Express.