Time Inc Makes Digital Push to Attract Millennial Women

Digiday: Making it in publishing today requires being able to connect advertisers to young consumers at scale on their preferred digital platform. That’s a tall order for a magazine company like Time Inc., whose titles have a history of operating autonomously and are rooted in print. So in the past year, Time Inc. has had a string of acquisitions and launches aimed at young women, from Zooey Deschanel’s HelloGiggles (“A Positive Community for Women”) to Motto, a self-help site it spun off of Time magazine.