MediaPost: While this year’s Academy Awards took another viewership hit, advertising revenue made gains versus last year’s event. Around $120 million in ad revenue was pulled in for this year — $101.9 million for “The 2016 Oscars” event itself, and $17.2 million coming from the pre-game “Live From the Red Carpet Ceremony.” A total of 51 spots ran from 28 brands for the 2016 program.