Wall Street Journal: Atlas Obscura may be a small publisher for now, but the travel and exploration website knows what it wants to be. “Like if National Geographic and Vice had a baby.” Atlas Obscura has raised about $2.5 million in new funding, following its initial $2 million round a year ago. Many of the investors are the same, including the New York Times, New Atlantic Ventures, investors Thomas Lehrman and Kevin Ryan, Business Insider co-founder Henry Blodget and Bustle founder Bryan Goldberg.