Variety: Netflix is leaving an indelible mark on the TV biz — and while the streaming giant isn’t dealing a fatal blow to the industry, it is seriously cutting into traditional television ratings. In 2015, Netflix accounted for about half of the overall 3% decline in TV viewing time among U.S. audiences, according to a new study by Michael Nathanson of MoffettNathanson. “Currently, Netflix is a source of industry pain, but not necessarily a cause of industry death.”