Bloomberg Businessweek: The Snapchat team at People, Time Inc.’s most-widely circulated magazine, has been assigned to manage the title’s most important social channel. Unlike People’s approach to the rest of the social media universe — accounts on Facebook, Twitter, Instagram, Pinterest, and others — the People editors treat Snapchat as a sort of younger, quirkier version of the magazine itself, giving the Snapchat operation its own dedicated staff and a slightly goofier voice.