Hearst Preps New Print Magazines, Branded Content

Financial Times: Hearst will test new print magazine ideas this year, and create more “branded content” for advertisers, said magazines head David Carey. “We love the print medium and we expect to be in the print medium forever and make a lot of money. But we know we have to have remarkable business dexterity to also be good at digital and also, increasingly, to be good at an ad agency business.”