Viacom Upfront Combines TV Networks Into ‘Family’

MediaPost: What ties Viacom’s TV networks together? A focus on family and adults of millennial age, even on Nickelodeon, according to the media giant’s upfront presentation. “We’re building our future by listening to and being inspired by bigger and broader families. TV Land is getting younger. It is attracting Gen x-ers and millennials [who] seem to be excited about our incredibly impressive new slate of content.”