iHeartMedia Plots to Steal Election Ad Dollars from TV

Advertising Age: Radio hasn’t historically been the first stop for candidates seeking voters. But for the 2016 election cycle, iHeartMedia is looking to get a bigger chunk of political ad dollars by stealing share from TV. The radio giant spent last summer building a new political ad sales and strategy division, charged with convincing political buyers that as TV’s reach dwindles, radio can be a more cost-effective option for targeting voters.