Reddit Working on Ad Technology to Attract Marketers

Digiday: Reddit is about to get even more appealing to marketers. The site, which bills itself as “the front page of the Internet,” is focusing much of its attention these days on building its ad technology and measurement capabilities, according to its head of ad sales Zubair Jandali. “We are in the process of building out our infrastructure. We are laying the foundation that will basically clear the decks to really build a rapid-growth business toward the back half of the year.”