Financial Times to Overhaul Website Amid Ad Blocking

The Drum: The Financial Times is planning an overhaul of its website with an emphasis on an enhanced user experience in a project called “Next FT,” after the title found that up to 20 percent of the ads served on its site are blocked. Global ad boss Dominic Good revealed that the FT has already implemented an anti ad-locker. “It’s not a problem yet, but if it carries on it will be a problem.”