Study: TV Ads More Effective Than Ever in Digital Age

MarketWatch: Television broadcasters worried about the migration of ad dollars to digital video may be cheered by research this week that suggests reducing spending on television spots has a negative impact on sales. A study by TiVo Research, in partnership with customer engagement consulting firm 84.51 and media companies including A&E Networks, found that sales declined at 15 consumer packaged goods companies that cut their TV advertising.