Conde Nast’s Wired Editor: Mags Can Adapt to Digital

WWD: Not only does Wired boast the highest web traffic at Conde Nast, but it also gets the lion’s share of its advertising revenue in digital, not print. Scott Dadich, the editor in chief of Wired, has addressed how magazines can adapt to the web: “Wired has always been a free product [online], but that’s not to say we can’t come up with something that gives enough value to the reader for us to ask for some payment.”