New York Times Acquires Digital Marketer HelloSociety

Re/code: The New York Times is buying HelloSociety, a digital marketing agency that helps advertisers get their messages on social media platforms, from startup incubator Science Inc. HelloSociety works with companies including Instagram, Vine and YouTube. But it is best known for its early work with Pinterest, where it got “Pinfluencers” to post pictures on behalf of brands.