Conde Nast’s British GQ Unveils Mobile-First Strategy

TheDrum: Conde Nast’s men’s lifestyle title GQ is hoping to woo advertisers with a new mobile first strategy, a first for the business, as it attempts to create a seamless user experience across all devices. The title has reimagined its website and developed it from mobile first through to desktop, largely as a consequence of the huge share of readership on mobile over other platforms.