Meredith Seeks Millennial Women in Digital-Video Pact

Variety: Meredith, which owns magazines ranging from Shape to Martha Stewart Living, wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold. Meredith said it struck a strategic partnership with Unconventional Studios, a producer of advertiser-sponsored video, to create such stuff for its sites.