Viacom Hires Edelman PR to Tell a More Positive Story

Advertising Age: Shaky ratings, declining stock prices, leadership and shareholder battles: As it makes headlines with unfortunate stories such as these, Viacom has brought on independent PR giant Edelman to assist with corporate communications. The PR agency has met with some of Viacom’s brand teams to gather information in hopes of telling a more positive story for the media conglomerate.