Financial Times Sees Significant Growth in Podcasts

Digiday: Podcasting is the hot new thing to many publishers, but not to the Financial Times. The FT has been producing them for 10 years. Its 12 regular podcasts managed to rake in 45 million podcast downloads in 2015. The publisher attributes the growth in part to taking a wider approach to its podcast distribution, broadening 18 months ago from relying on FT.com and iTunes to include other platforms like Stitcher and Soundcloud.